Boys don't read, Except when they do.

"The 2010 Kid and Family Reading Report, sponsored by Scholastic, found that regardless of race, geography or socioeconomic status, boys were lagging far behind girls in reading outside of school assignments. Only 39 percent of boys rated reading outside of class as important, while 62 percent of girls said it was "extremely or very important." A 2005 NEA study by Mark Bauerlein and Sandra Stotsky found that between 1980 and 2004, the gender gap in reading between boys and girls had grown so wide that the authors determined it had become a "marker of gender identity." Again: Boys don't read."

http://www.huffingtonpost.com/charles-london/boys-dont-read-except-whe_b_859449.html

Charles London discusses how boys avoid reading and how publishers are reluctant to even publish books for boys.  (Maybe the fact that children's publishers are overwhelmingly female has something to do with it?)

Matt